Privacy & Ethics

SAMRUM is built with privacy and trust as cornerstones. Here's how we handle data and consent.

Illustration of data protection and privacy

What you can count on

Your answers are private

No one else in the family can see your test answers. Reports describe patterns between people – not what anyone answered.

Each person in context

The focus is on dynamics between you. Each person is seen in relation to the others.

No selling data

Your data is never sold to third parties. We make money on reports, not on selling information about you.

Control over consent

You decide what your data can be used for. Consent can always be changed in Settings.

How we handle data

What we store

  • Your test answers (only visible to you)
  • Computed profile for report generation
  • Purchase history and receipts
  • Consent log with timestamps

Who can see what

  • Your test answers: Only you
  • Your individual report: Only you
  • Couple and parent-child reports: Adults only
  • Sibling reports: Adults, and teens if both participants are teens
  • Family overview: Adults, and teenagers if an adult grants access
  • Children's individual reports: Adults in the family
  • Teenagers' individual reports: Only the teenager (unless they don't have their own user)

Data commitments

  • Raw test answers are only visible to you
  • Data is not sold to advertisers or third parties
  • Data is not used for targeted advertising
  • Focus is on dynamics, not ranking people

Consent

There are two optional consents: product improvement and marketing.

Product improvement

Optional

Optional. Allows us to use anonymized data to improve questions and reports. You can opt out at any time.

Marketing cookies

Optional

Optional. Allows Google, Meta, and Reddit to measure ad effectiveness via anonymous page views. Test results and personal data are never shared. You can opt out at any time.

You can use SAMRUM fully without giving consent. You can change it anytime in Settings.

You can adjust your cookie choices at any time here:

Protection of children

Extra rules apply for people under 18.

  • Children under 13 don't have their own login – an adult manages their profile
  • Adults can see children's individual reports
  • Teenagers (13-17) have private individual reports (unless they don't have their own user)
  • Children's results are described carefully – without harsh words
  • Children can never initiate purchases of reports

Data processors

We use selected service providers to deliver the service. They process data on our behalf and are covered by data processing agreements.

Anthropic (Claude)

We use Claude, Anthropic's language model, to write report texts. We only send computed profile results – never raw test answers or personally identifiable information. Anthropic is based in the USA and is covered by the EU-US Data Privacy Framework.

Report generation

Resend

Sends login links, receipts, and notifications.

Email

Mollie

Handles payment processing. We don't store card details.

Payments

Google (Analytics)

We use Google Analytics to understand how the site is used – e.g. page views and flows. No personal data or test results are collected. Requires analytics consent.

Analytics

Google (Google Ads)

We use Google Ads to show relevant ads. Google receives anonymized page view signals – never test results or personal data. Requires marketing consent.

Advertising

Meta (Facebook/Instagram)

We use Meta Pixel to measure the effectiveness of ads on Facebook and Instagram. Meta receives anonymized page view data – never test results or personal data. Requires marketing consent.

Advertising

Reddit

We use Reddit Pixel to measure the effectiveness of ads on Reddit. Reddit receives anonymized page view data – never test results or personal data. Requires marketing consent.

Advertising

Your rights

Under GDPR, you have a number of rights over your personal data.

Access

You can access all data we have about you.

Correction

You can correct incorrect information.

Deletion

You can request deletion of your data.

Portability

You can get your data delivered in a structured format.

Objection

You can object to certain types of processing.

Restriction

You can request restriction of processing.

To exercise your rights, you can write to us or use the options in your account.

Company information

SAMRUM is the data controller for the processing of your personal data.

Company
SAMRUM, xrplorer ApS
Address
Moesgårdvej 12B, 8270 Højbjerg, Denmark
VAT
DK41348534
Email
[email protected]
Website
https://samrum.io

Questions about privacy?

Write to us if you're unsure about anything.

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