About SAMRUM
A shared language for the everyday at home, not therapy. In short:
It's a bridge.
What is SAMRUM?
SAMRUM is a Danish family personality test and digital report. Every family member takes an age-adapted test, all answers are private, and the reports show patterns between you in everyday language.
Why I built it
My name is Thomas and I'm the founder of SAMRUM. I'm not a psychologist or therapist – I'm a tech person with personal experience. I've been in a relationship for more than 20 years and have two teenage daughters. We're quite different as people – and that's actually a strength. But it takes time to understand differences when you don't have a shared language for them.
I've tried therapy myself and I know what it can do. But I missed a tool you could use earlier – or in between – without it requiring a full course of treatment. Something that helps put words to what's happening, so you can have the conversation yourselves.
SAMRUM is that tool. It's not a replacement for therapy. It's a bridge – between "we're fine" and "we need help". And a starting point for the conversations that otherwise don't happen.
Team
I've spent 20 years working across public and private organizations in Denmark and abroad. My work has been about developing people and leaders — and about translating insight and experience into something people can actually use. That's also where SAMRUM clicks for me: a tool that helps people move from reflection to action.
SAMRUM is a conversation tool that helps you understand differences and patterns — and gives concrete suggestions for the next step. Reports describe your dynamics. Focus tracks work on one pattern over 4 weeks. And "Right now" gives free moment-by-moment help after an argument, based on both people's profiles. It's not therapy, diagnosis, or a verdict. Use it as a mirror, not a judgement.
Patterns, not interpretation
Every report is anchored in at least one named, research-anchored pattern in your data — a dynamic that can be traced directly back to the scores you got in the test. The AI never writes without such an anchor. When the signal isn't strong enough, the report says so explicitly and sticks to falsifiable statements. This anchoring is what keeps SAMRUM from becoming free-form AI interpretation.
Read how patterns and anchors work →Who is SAMRUM for?
SAMRUM is built for families in the gap — where everyday life grinds but therapy feels like too big a step. In practice, it's used by:
Couples stuck in the same argument
Those who keep having the same fight in different clothes and want out of the loop.
Parents and teenagers talking past each other
Where the door slams more often than the conversation completes, and both sides want to understand why.
Blended families finding their footing
New roles, unspoken rules and loyalty conflicts that don't resolve on their own.
Individuals wanting to understand themselves first
Many start alone, take the test, and involve the rest of the family when they're ready.
How is SAMRUM different from MBTI and Enneagram?
MBTI, Enneagram and similar typologies place you in a fixed category. SAMRUM uses a continuous framework.
- No types or labels — SAMRUM gives you 10 continuous tendencies, not a four-letter type.
- Grounded in well-established research — SAMRUM is built on OCEAN (Big Five) and IPC, two of the most studied personality frameworks in psychology. MBTI and Enneagram have more limited scientific validation.
- Built for relationships, not self-labelling — the reports describe patterns *between* you, not just who each of you is.
Data and methodology
The tests are built on OCEAN (Big Five) and IPC (Interpersonal Circumplex) – two of the most validated frameworks in personality research. We translate them into 10 family themes that are easier to talk from than abstract personality types.
Read more about methodology →Privacy and control
- No one can see each other's raw test answers.
- Sharing only happens when you actively choose it — this includes teenagers.
- If you work with a practitioner, the family always controls what is shared and when.
About AI
The AI never sees what anyone answered. It only receives the calculated patterns from the test results. What we do is structure data grounded in established personality research and translate it into language families can talk from. The AI is a translator, not a therapist.
Accessibility
The reports are built to be used in everyday life. You can read the full text, go through it guided one topic at a time, or listen to a short five- to six-minute summary. The audio has a paired transcript, so it meets WCAG 2.1 Level A (audio-only prerecorded). Good for people who'd rather listen — necessary for some.
Contact
If you have questions or feedback, feel free to write to me. I read everything and actively use feedback to improve SAMRUM.
Thomas — founder of SAMRUM
Written and reviewed by Thomas Silkjær, founder of SAMRUMLast updated