A dialogue tool for families — for use in prevention and early intervention
SAMRUM gives families a shared language about their dynamics. Safe, digital and without anyone seeing each other's answers.
Where can it be used?
Prevention
A health visitor, family advisor or case worker recommends SAMRUM to a family where something is off — without requiring referral or waiting time. The family uses it at home, at their own pace.
Waitlist support
Families waiting for a spot with family services get SAMRUM as something to work with in the meantime. The report can be brought to the first meeting with the professional.
Early intervention
Wellbeing conversations, parent networks, family events. SAMRUM as a supplement that gives the family a shared language — not a replacement for professional support.
What a report looks like
Reports describe patterns in the relationship in everyday language. The family can bring them to a professional — or use them as a starting point for a conversation at home.
What is SAMRUM?
Test
Each family member takes an age-adapted test — adults, teenagers and children. Answers are private: no one can see each other's.
Report
AI-supported reports describe patterns in the relationship in everyday language. Not clinical, not judgemental — but precise.
Action
Focus tracks with concrete everyday tools, based on the patterns the test found. 4 weeks, at the family's own pace.
Right now
Free moment guide after a conflict. 90 seconds — and the family has a plan based on both people's profiles.
The gap no one talks about
- •Many families have something that gnaws — but not enough to call anyone. They fall between two chairs: good advice they already know, and a therapist they're not ready for.
- •Families waiting for a spot with family services or school counselling rarely have anything to work with in the meantime. The waiting is passive.
- •Frontline staff can see that something is off. But they don't have a concrete tool to send the family home with — beyond 'try talking about it'.
What does it require?
No staff time
The family uses SAMRUM at home by themselves. The professional who recommends it doesn't need to facilitate or follow up.
No referral
SAMRUM doesn't require a referral, approval or waiting time. Anyone can use it immediately.
No cost to the organisation
Families pay for reports themselves. The test and personality profile are free. A recommendation costs the organisation nothing.
Safety and privacy
- All answers are private — no one in the family can see each other's responses. People answer most honestly when no one is watching.
- SAMRUM does not diagnose and does not replace professional assessment. Reports describe patterns in everyday language.
- All data is stored in the EU. GDPR compliant. Users can delete their data at any time.
Immediate help between sessions — "Right now"
Reports and focus tracks work with patterns over time. But conflicts don't wait. "Right now" is a free moment guide the family can open right after an argument — 90 seconds and 4-5 questions, and they have a personal plan based on both people's profiles.
Pattern recognition in the moment
The guide uses test data from both people to identify the pattern the family is in. Described as a cycle, not blame.
A plan for the next few hours
Concrete actions, things to avoid, and a minimal 10-second version for those who don't have the energy for more.
Free and without a professional
The family uses it themselves, when they need it. No staff time, no referral. Just an open door when the pulse is racing.
Requires completed test for both people. Not therapy — a structured self-help guide.
Youth wellbeing starts in the family
Research from the ROCKWOOL Foundation shows that the family is the most important arena for young people's wellbeing. Not holidays and experiences — but predictability, contact and the feeling of being met. Based on survey data from 6,800 Danish 15–19-year-olds, they point to a strong link between youth wellbeing and needs fulfilment in the family.
- •A pilot study (2024) shows that much of young people's distress is transient — it comes and goes. The difference between a bad period and a pattern is crucial, but hard to see from the inside.
- •Stable family relationships are protective. Not perfect relationships — but relationships where conflicts aren't permanent, and where the young person feels heard.
- •SAMRUM gives the family a concrete tool to put words to the patterns that affect everyday life. Not a diagnosis — but a shared language that both young people and adults can use.
Frequently asked questions
SAMRUM is a digital dialogue tool for families. Each family member takes an age-adapted test on their phone or computer — there are versions for adults, teenagers (13+) and children (approx. 6–12 with a parent guide). Answers are private, and based on them, AI-supported reports are generated that describe patterns in the relationship in everyday language. The family can then start a focus track: a 4-week programme with concrete everyday tools, tailored to the patterns the test found. And when a conflict happens in the moment, the family can open "Right now" — a free moment guide that in 90 seconds gives a plan based on both people's profiles. Read more about how it works.
Couples, parent-child, siblings and whole families — including blended families. It's not a crisis tool and not a clinical instrument. It's designed for families that have something that gnaws, but who don't necessarily need (or are ready for) therapy. It can also be a supplement for families already in contact with a professional.
No — and that's by design. SAMRUM is a self-help tool and a stepping stone, not a replacement for professional help. For families in treatment, it can be a supplement that provides structure between sessions. For families not ready for therapy, it can be a beginning — a way to put words to something that would otherwise remain unsaid. And for professionals, the report can serve as a starting point for the first conversation. See for practitioners for more about the collaboration.
The test and personal profile are free for everyone. Relationship reports (e.g. parent–teenager, couple) cost a one-time fee that the family pays themselves. There's no subscription, no hidden costs, and no expense for the municipality, school or organisation. A recommendation from a professional costs nothing. See pricing for details.
SAMRUM is designed for low-threshold use and normalising language. No answers are shared between family members — this is a deliberate design decision, because people answer most honestly when no one is watching. Reports are descriptive, not alarming, and point to patterns — not faults. For families in acute crisis, however, SAMRUM is not the right tool. It cannot handle acute safety situations and is not designed to.
No. All answers, profiles and reports are private and belong to the family. The municipality, school and organisation have no access — neither to answers, results nor usage data. If the family chooses to share a report with a professional, that is the family's own active choice, and it can be revoked.
SAMRUM doesn't require new staff, new systems or IT integration. It's a standalone tool that a health visitor, family advisor or case worker can recommend in a conversation — just like recommending a book or an exercise. The family uses it at home. The report can subsequently be used as a starting point in a follow-up conversation, if the family chooses.
SAMRUM's test is built on Big Five (Costa & McCrae, 1992) for personality traits and the Interpersonal Circumplex (Wiggins, 1979) for relational behaviour. Questions are based on IPIP — an open, validated item bank (Goldberg et al., 2006). Patterns in reports are grounded in Gottman's couples research (1994, 2015), attachment theory (Bowlby, 1969; Johnson, 2008), and systemic family therapy (Bateson, 1972; Minuchin, 1974). Children are never described with personality traits but in situations (Piaget, Vygotsky), and teenagers have their own principles based on adolescence research (Steinberg, 2001, 2014). SAMRUM is not a clinical instrument and does not diagnose — it's a reflection and dialogue tool with an academic foundation of 15+ key references. Read more about the methodology behind SAMRUM.
Related pages
For practitioners
Are you a therapist, psychologist or counsellor? Join SAMRUM's practitioner network and receive reports from families.
Learn more about the practitioner networkFor teachers
Free teaching course on self-reflection and wellbeing for years 7–9. Ready-made package with guide, slides and parent letter.
See the teacher packageWant to discuss a pilot, collaboration or use case?
Tell us briefly what you work with and we'll get back to you within 1 business day.
Happy to have a quick chat or video call.